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Guides and articles from tgads.net on Telegram advertising.
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- 4 min read
Telegram Ads CPM in 2026: Minimum Bids, Real Benchmarks and Budget Math
Minimum CPM in Telegram Ads changed twice in 2026. The current floors by cabinet and targeting, what advertisers actually pay (SA Media, Magnetto, eLama), media mark-ups, and how to turn a CPM into a realistic budget.
- 5 min read
How to Pay for Telegram Ads with Gram in 2026: Step-by-Step Top-Up via Fragment
A practical guide to funding the self-serve Telegram Ads cabinet in Gram (formerly Toncoin): wallet, exchange, Fragment, KYC, how much to top up, Gram Wallet status and the scams to avoid.
- 5 min read
Telegram Ads Rules in 2026: What's Allowed, What's Banned and Why Ads Get Rejected
A practical walk-through of Telegram's ad policies as rewritten in 2026: text and link format, destination requirements for channels, bots, accounts and websites, the new search-keyword rule, the full list of prohibited categories and a pre-submission checklist.
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- 7 min read
Telegram Ad "In Review", "Stopped" or Not Showing: What Each Status Means and What to Check
The five ad statuses in the Telegram Ads account explained from Telegram's own help page, how long review takes (what is official and what is not), and a checklist of reasons an approved ad gets no impressions — budget, CPM, targeting, Premium users, channel rules.
- 3 min read
How to Buy Telegram Ads from Russia in 2026: Resellers, Entry Thresholds, Fees and Risks
Three routes into Telegram Ads for Russia-based advertisers — the euro cabinet via a reseller, the Gram and Stars cabinets — with real thresholds (from €250), fees (15–40%), minimum CPMs from 28.08.2026, ad marking and the risks after Pavel Durov was added to Rosfinmonitoring's list.
- 3 min read
Channel Direct Messages in Telegram: How Advertisers Reach Admins in 2026
Since June 2025 Telegram channels can open a private inbox, charge Stars per message and receive Suggested Posts through it. How advertisers find channels with DMs on, what paid messages cost, how the ?direct link works and how to write an offer admins answer.
- 5 min read
“Fragment API Keys” Explained: What Actually Exists for Telegram Ads in 2026
There is no public Fragment API. What people call “Fragment API keys” is one of three things: the API token in the Telegram Ads cabinet, the Telegram Gateway token, or third-party services that work through your web session and seed phrase. What each one does and where the risks are.
- 2 min read
How Much Telegram Earns from Advertising: What the 2025 Numbers Show
Telegram's advertising brought in $125 million in the first half of 2025 out of $870 million total revenue, per the Financial Times. What that says about Telegram Ads, how it compares with Premium, and why half of ad revenue goes back to channel owners.
- 4 min read
Ads in Telegram Bots in 2026: From Bot Placements to Banner in Bot
Telegram sells two kinds of ads inside bots: sponsored messages above the chat (since 2025 in euro cabinets) and Banner in Bot with audience targeting (September 2026). Requirements, targeting, formats, prices and how to choose.
- 4 min read
Telegram Search Ads in 2026: How to Launch Ads in Global Search, Step by Step
Since April 2025 Telegram sells ads above global search results. Keywords, limits, what you can promote, where the ads are not shown, the §4.8 keyword rule, minimum CPM and a launch checklist.
- 4 min read
How to Run a Suggested Posts Campaign in Telegram: An Advertiser's Playbook
Step by step: find channels that accept Suggested Posts, fund offers in Stars or Gram via Fragment, price and schedule them, handle counter-offers and escrow, and track results. With the limits and fees that apply in 2026.
- 3 min read
Promote Your Own Channel or Bot with Telegram Stars: The Stars Cabinet in 2026
Channels and bots can spend the Stars on their balance on Telegram Ads for themselves at a 30% discount — $0.02 of ad credit per Star versus $0.013 on withdrawal. Who can use it, what it can't do, how search ads bought with Stars differ, and when spending beats withdrawing.
- 4 min read
Telegram Ads Revenue Share in 2026: How Channel and Bot Owners Get Paid
Channels and bots earn 50% of Telegram Ads revenue shown in them. Who qualifies, how rewards accrue in Gram and Stars, how to withdraw via Fragment, the 2- and 21-day holds, switching ads off with boosts, and other ways to earn: paid messages and Suggested Posts.
- 3 min read
Ad Marking for Telegram Ads in Russia (2026): erid, ORD, ERIR, the 10k+ Registry and the 3% Levy
A short guide for advertisers and channel owners targeting Russia: how Telegram Ads and channel posts are marked, where erid goes, ORD reporting deadlines, the registry for 10k+ channels, the 3% ad levy, the foreign-agent ban and which cabinets offer no marking.
- 4 min read
Telegram Ads Targeting in 2026: Channels, Users, Operator Data and What Changed on Privacy
What you can target in each Telegram Ads cabinet in 2026 — channels, bots, search keywords, country, language, interests, retargeting and mobile-operator data — and why Telegram's own pages now describe targeting in two different ways.
- 3 min read
Telegram Ads vs Suggested Posts vs Seeding: What to Choose in 2026
Three ways to buy advertising in Telegram channels: the official Telegram Ads platform, Suggested Posts and seeding (paid posts agreed with admins or via exchanges). Format, price, guarantees and fees compared, with 2026 numbers.
- 2 min read
Telegram Ads in the CIS and New Markets in 2026: Uzbekistan, Kazakhstan, Belarus and 11 Countries in Asia and Africa
How to run Telegram Ads in Uzbekistan, Kazakhstan, Belarus and new markets: separate reseller cabinets, entry from €500, minimum bids from €0.01, phone-number targeting, ad languages, fees and banned categories.