Telegram Ads in the CIS and New Markets in 2026: Uzbekistan, Kazakhstan, Belarus and 11 Countries in Asia and Africa
How to run Telegram Ads in Uzbekistan, Kazakhstan, Belarus and new markets: separate reseller cabinets, entry from €500, minimum bids from €0.01, phone-number targeting, ad languages, fees and banned categories.
Outside Russia, resellers open a separate Telegram Ads euro cabinet per country. In 2025–2026 the list grew to Uzbekistan, Kazakhstan, Belarus and, since May 2026, 11 countries in Asia, Africa and the Middle East.
Figures are resellers' terms as of their publication dates. Telegram does not publish its own per-country rates.
| Market | Entry | Bids | Source |
|---|---|---|---|
| Uzbekistan | €500 (€0 on eLama's post-pay) | from €0.01 | eLama, 25 Feb 2025 |
| Kazakhstan | €500 | CPM from €1 | vc.ru, 27 Apr 2026 |
| Belarus | €500 | CPM from €1 | vc.ru, 27 Apr 2026 |
| 11 countries (since 26 May 2026) | €500 | CPM €0.30–0.70 by country | eLama, 26 May 2026 |
The 11 countries: Thailand, Malaysia, Israel, the Philippines, Vietnam, South Africa, Morocco, Bangladesh, Pakistan, Egypt, Ethiopia.
Uzbekistan#
The lowest bids: €0.01, well below Russian levels. eLama lets you start from €0 and pay for actual spend. Targeting: country, cities, channels, users, Uzbek phone numbers; ads in Uzbek or Russian. eLama's base fee is 50% per top-up; promo: 10% on the first and 15% on later top-ups for launches before 30 September.
The 11 countries at eLama#
Modes: Target Users and Target Channels (by language or national language, CPM from €1). No phone-number targeting. Post-pay only for budgets from €100,000 (plus 20% fee). Casinos, betting and binary options are banned, as in the general Telegram Ads rules.
Without a reseller#
The self-serve Gram cabinet (formerly the TON cabinet) has no country targeting, only channel, bot and keyword lists, but reaches national channels with no €500 threshold (paying with Gram).
Launch checklist#
- Check the rules: gambling, dating, supplements and harmful financial services are banned everywhere.
- Compare resellers' thresholds, fees and promos.
- Match the language of ad, landing page and channels.
- Start with national-language channels; add Target Users later.
- The landing page must open from the target country, or it fails moderation.
FAQ#
Where are impressions cheapest? In Uzbekistan, from €0.01, per resellers' public data.
Casinos or betting? No: banned in every cabinet and country; eLama restates it for the new countries.
Sources: eLama: Uzbekistan, eLama: 11 countries, vc.ru, Telegram Ads policies.
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