COST · 3 CABINETS
Cost depends on the cabinet, niche and geo. The three official Telegram Ads cabinets bill in different currencies and price differently. Below — documented ranges, minimum budgets and what drives price. For live percentile distributions, see tgmetrics.net.
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| Cabinet | Billing | Typical CPM | Minimum | Where |
|---|---|---|---|---|
| EUR Ads Cabinet | EUR · fiat | €0.5–3 | €2 / campaign | Public channels 1K+ |
| TON Ads | TON · crypto | $5–15 | from 20 TON | Crypto / Web3 |
| Stars Promotions | Stars · XTR | ≈$0.013 / Star | per mini-app | App Center |
Indicative EUR-cabinet ranges by niche — for ballparking, not a quote. Exact percentiles by niche and geo are refreshed at tgmetrics.net.
| Tier | Niches | EUR CPM |
|---|---|---|
| Premium | Crypto · trading · forex · gambling · betting | €2–3+ |
| Mid | Tech / SaaS · e-commerce · education · gaming · fintech | €1–2 |
| Value | News · media · entertainment · lifestyle · general B2C | €0.5–1 |
Crypto audiences are cheaper to reach via the TON cabinet ($5–15 CPM) — higher quality and intent there. CPMs in crowded niches rise during peaks (bull markets, seasonal campaigns).
EUR cabinet
Minimum campaign is €2, standard CPM ≈€1 (floor 0.1 TON ≈ $0.36 per 1,000 impressions). Resellers typically start at a €1,500–3,000 deposit.
TON Ads
First deposit from 20 TON (≈$50–60), no minimum after. Min CPM 0.1 TON ≈ $0.36 per 1,000. Settled entirely in TON, no banks.
Stars
Budget in Stars (XTR), ≈$0.013 per Star. Exact budget is case-by-case per mini-app or gift campaign.
Niche. Crowded verticals — crypto, finance, gambling — clear at the top of the range. Broad B2C and geo-focused campaigns clear lower.
Geo. CPMs in Tier-1 geos (EU, US Telegram audiences) run higher than in emerging markets. The same creative costs differently country to country.
Auction and competition. Pricing is auction-driven: the more advertisers compete for the same inventory, the higher the clearing price. CPMs spike during peaks (holiday campaigns, crypto bull markets).
Cabinet. TON costs more per impression than EUR because the audience is narrow and high-intent. Stars prices installs / boosts / gift conversions instead of impressions — a different economics.
Telegram CPM rates by geo and niche
Geo-tier rate-card and live percentiles from the archive — at tgmetrics.net.
It depends on the cabinet. EUR cabinet: standard CPM ≈€1 (typical range €0.5–3), official floor 0.1 TON ≈ $0.36 per 1,000. TON Ads: $5–15 CPM for crypto audiences. Stars: ≈$0.013 per Star. For exact distributions by niche and geo, see tgmetrics.net.
EUR cabinet: €2 minimum per campaign; resellers typically start at €1,500–3,000. TON: first deposit from 20 TON (≈$50–60). Stars: budget in Stars for a specific mini-app or gift campaign.
The TON Ads audience is narrow and high-intent — token holders, active DeFi users. You pay a premium for the precision and quality of the crypto audience: $5–15 CPM versus €0.5–3 in EUR.
Niche (crypto/finance/gambling cost more), geo (Tier-1 higher), auction competition and the chosen cabinet. Pricing is auction-driven and rises during peak periods.
Cited facts
eLama · eLama / fansgurus · ADSLY · PropellerAds geo CPM 2026 + tgadsspy archive · RichAds
See the full breakdown on Telegram Ads BenchmarksG.Media Agency runs campaigns across all 8 cabinet types: 30-day pilot, transparent client dashboard.
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