COST · 3 CABINETS
How much do Telegram Ads cost
Cost depends on the cabinet, niche and geo. The three official Telegram Ads cabinets bill in different currencies and price differently. Below — documented ranges, minimum budgets and what drives price. For live percentile distributions, see tgmetrics.net.
Estimate the budget for my campaign
Interactive calculator: reach × CPM by geo and niche in a couple of clicks.
The short answer
Telegram sells ads by CPM — a price per 1,000 impressions set in an auction, not per click and not a monthly plan. You choose the total budget.
Telegram names no minimum budget, only a minimum CPM: 0.1 Gram in the Gram cabinet; in euro cabinets, for accounts from Russia since 28 August 2026, €0.3–0.75 depending on the ad type.
Entry via a reseller is from €250–500 in the euro cabinet (resellers say) and from ~20 Gram in the Gram cabinet (practitioners say), but that buys few impressions: practitioners suggest 150–200 Gram for a meaningful test.
How to calculate: budget = impressions ÷ 1,000 × CPM. An illustration, not a quote: 100,000 impressions at a €1 CPM cost €100 before the reseller commission (usually 15–20%) and taxes. Cost per click is a calculated result: at a €1 CPM and a 1% CTR a click costs €0.10. Telegram does not publish an average CTR.
Cost by cabinet
| Cabinet | Billing | Typical CPM | Minimum | Where |
|---|---|---|---|---|
| EUR Ads Cabinet | EUR · fiat | €0.5–3 | from €250–500 via resellers | Public channels 1K+ |
| Gram cabinet | Gram · crypto | from ~$0.5–1.5 (estimate) | from ~20 Gram | Channels, bots, search — by list |
| Stars Promotions | Stars · XTR | 1 Star = $0.02 credit | Stars balance | Your own channel or bot only |
CPM benchmarks by niche
Indicative EUR-cabinet ranges by niche — for ballparking, not a quote. Exact percentiles by niche and geo are refreshed at tgmetrics.net.
| Tier | Niches | EUR CPM |
|---|---|---|
| Premium | Crypto · trading · forex | €2–3+ |
| Mid | Tech / SaaS · e-commerce · education · gaming · fintech | €1–2 |
| Value | News · media · entertainment · lifestyle · general B2C | €0.5–1 |
Crypto audiences can also be reached via the Gram cabinet (formerly the TON cabinet) — with a list of crypto channels (ADSLY estimate: from ~$0.5–1.5 CPM), but without geo or interests. CPMs in crowded niches rise during peaks (bull markets, seasonal campaigns). Gambling and betting are left out of the table on purpose: Telegram Ads policy (clause 5.6) bans them in every cabinet.
Starting budgets
EUR cabinet
Via resellers — from €250 (Click.ru, before commission and VAT) to €500; eLama lets you start from €0 on post-payment. Reseller commission is usually 15–20%. A direct contract with Telegram, resellers say, is around €2 million (€1 million of it a deposit).
Gram cabinet
A deposit from ~20 Gram, per practitioners; you top up in Gram (GRAM, formerly Toncoin) via Fragment from a TON wallet, and Fragment may ask for KYC. Min CPM is 0.1 Gram.
Stars
Stars from the balance of your own channel or bot — only for ads of that same channel or bot: 1 Star = $0.02 of ad credit ($0.013 on withdrawal, a 30% discount). There is no fixed rate to Gram.
What drives the cost
Niche. Crowded verticals — crypto, finance — clear at the top of the range. Broad B2C and geo-focused campaigns clear lower.
Geo. The auction rate differs several times over by country: in PropellerAds data (Q1 2025) it runs from €0.35–1.40 in Kazakhstan to €5.25–8.00 in Spain. The same creative costs differently country to country.
Auction and competition. Pricing is auction-driven: the more advertisers compete for the same inventory, the higher the clearing price. CPMs spike during peaks (holiday campaigns, crypto bull markets).
Cabinet. The EUR cabinet targets by country, language and interests; the Gram cabinet only by lists of channels, bots and search keywords, so its price depends on the channels you pick. Stars are spent only on ads for your own channel or bot, at a 30% discount to the withdrawal rate.
Telegram CPM rates by geo and niche
Geo-tier rate-card and live percentiles from the archive — at tgmetrics.net.
Guides on Telegram Ads costs and payment
Telegram Ads CPM in 2026: Minimum Bids, Real Benchmarks and Budget Math
Minimum CPM in Telegram Ads changed twice in 2026. The current floors by cabinet and targeting, what advertisers actually pay (SA Media, Magnetto, eLama), media mark-ups, and how to turn a CPM into a realistic budget.
How to Pay for Telegram Ads with Gram in 2026: Step-by-Step Top-Up via Fragment
A practical guide to funding the self-serve Telegram Ads cabinet in Gram (formerly Toncoin): wallet, exchange, Fragment, KYC, how much to top up, Gram Wallet status and the scams to avoid.
Telegram Ad "In Review", "Stopped" or Not Showing: What Each Status Means and What to Check
The five ad statuses in the Telegram Ads account explained from Telegram's own help page, how long review takes (what is official and what is not), and a checklist of reasons an approved ad gets no impressions — budget, CPM, targeting, Premium users, channel rules.
Telegram Ads cost — FAQ
How much do Telegram Ads cost?
It depends on the cabinet. EUR cabinet: typical range €0.5–3; minimum CPMs for accounts from Russia since 28 August 2026 are €0.30–0.75, and SA Media puts the average CPM at ≈€0.97 (August 2026). Gram cabinet (formerly the TON cabinet): minimum CPM 0.1 Gram; for crypto channels ADSLY estimates from ~$0.5–1.5 CPM (April 2026). Stars: only for your own channel or bot, 1 Star = $0.02 of ad credit. For exact distributions by niche and geo, see tgmetrics.net.
What is the minimum budget?
Telegram names no minimum budget — only a minimum CPM. EUR cabinet: via resellers from €250–500 (eLama lets you start from €0 on post-payment); a direct contract, resellers say, is around €2 million. Gram cabinet: a deposit from ~20 Gram, per practitioners. Stars: whatever Stars balance your own channel or bot has.
Is the Gram cabinet more expensive than EUR?
Not as a rule. ADSLY’s estimate for crypto channels (from ~$0.5–1.5 CPM, April 2026) is a market estimate, not a property of the cabinet: the Gram cabinet targets only explicit lists of channels, bots and search keywords, so price depends on which channels you pick and how many advertisers compete for them. Officially only the minimum CPM is set — 0.1 Gram. In the EUR cabinet the typical range is €0.5–3.
What affects CPM?
Niche (crypto and finance cost more; gambling is not sold at all — it is banned in every cabinet), geo (rates differ several times by country), auction competition and the chosen cabinet. Pricing is auction-driven and rises during peak periods.
How much does a click cost?
Telegram Ads sells impressions: the price is set per 1,000 impressions (CPM) in an auction. Cost per click is a calculated result: CPM ÷ (1,000 × CTR). At a €1 CPM and a 1% CTR a click costs €0.10 — an illustration; Telegram does not publish an average CTR, and it depends on the creative and the audience.
Sources
Verified as of September 2026Cited facts
- Billing is CPM (per 1,000 impressions) via a first-price auction: the higher bid wins the impression. Source →
- Minimum CPM is 0.1 Gram in the self-serve cabinet (Telegram’s getting-started page still says “0.1 Toncoin”); in euro cabinets for Russian accounts it is €0.60 for country/language, €0.30 for politics and €0.75 for channels, bots and search since 28 Aug 2026. Source →
- CPM ranges by niche ~$0.5–6: crypto/Web3 in the Gram cabinet $0.5–1.5 (floor); competitive niches (finance, e-com) $3–6. Source →
- vs Facebook: TG CPM $0.5–6 vs FB $5–15; CTR 0.52% vs 0.35%; lower entry barrier for crypto/Web3. Source →
- Mini-app CPM guides (RichAds): push-style from $1.5, embedded banner from $0.4, playable from $3, video from $3. Source →
eLama · ads.telegram.org / eLama · ADSLY · RichAds
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