TON ADS · CRYPTO / WEB3 CABINET
TON Ads is the same official Telegram Ads cabinet, billed in TON — Telegram’s native cryptocurrency. You reach a crypto audience by targeting the channels they read — DeFi, NFT and token communities — plus topic and language; it does not read wallets. The inventory is smaller than EUR but it carries the highest-quality crypto audience in the whole ad ecosystem. Here is how it works and how to launch.
Four steps to a live crypto campaign.
TON Ads is the dedicated rail for Web3 advertisers. Set up billing in TON via a Telegram-connected wallet.
Top up the balance in TON — no bank or SWIFT involved. First deposit from 20 TON (≈$50–60), no minimum after; the CPM floor is 0.1 TON ≈ $0.36 per 1,000.
Target by a channel allow-list plus topic and language — the same engine as the EUR cabinet, billed in TON. Choose the DeFi, NFT and token channels your audience already reads.
Ship text plus a crypto-link CTA (dApp, token page, mint). Impressions serve to the matched Web3 audience.
TON Ads is the same official Telegram Ad Platform, billed in Toncoin instead of euros. You reach a crypto audience by targeting the channels they already read — DeFi, NFT and token communities — plus topic and language. It does not read wallets: Telegram does not expose on-chain holdings to advertisers.
CPMs sit higher ($5–15) than the broad EUR average because crypto channels are competitive and high-intent — token holders and active DeFi users concentrate there. For token launches, NFT drops and DeFi products this is the cleanest inventory available.
Settlement entirely in TON removes banks and SWIFT from the loop — useful for projects that operate crypto-first. To study what is running, filter the tgadsspy archive by the TON payment rail.
See live TON creatives in the archive
Every TON-billed placement, searchable by niche, country and advertiser.
Rather not handle it yourself? G.Media Agency runs campaigns across every cabinet end-to-end — a 30-day pilot with a transparent client dashboard. We launched Catizen, Blum and MemeFi.
The official Telegram Ads cabinet billed in TON, Telegram’s native cryptocurrency, used by crypto and Web3 advertisers. You reach crypto audiences by targeting the crypto / DeFi / NFT channels they read — the cabinet does not read on-chain wallets.
CPMs run about $5–15 for crypto channels, on the official 0.1 TON ≈ $0.36 per 1,000 floor, all paid in TON. The first deposit is from 20 TON (≈$50–60). Higher than the broad EUR average because crypto channels are competitive and high-intent.
It is the same channel / topic / language targeting — the difference is billing in TON and the crypto-channel inventory. Neither cabinet targets individual users or reads on-chain wallets.
No. TON Ads settles entirely in TON via a Telegram-connected wallet, with no banks or SWIFT involved.