GRAM CABINET · FORMERLY TON ADS
Gram cabinet (formerly TON Ads) — self-serve Telegram Ads paid in crypto
The Gram cabinet (formerly the TON cabinet) is the self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 2026). It serves the same sponsored messages as the euro cabinet, but targeting is limited to explicit lists of channels, bots and search keywords — the DeFi, NFT and token communities your audience already reads. It does not read wallets. Here is how it works and how to launch.
Quick facts
- Billing currency
- Gram (formerly Toncoin) · topped up via Fragment
- Minimum budget
- Deposit from ~20 Gram, per practitioners · min CPM 0.1 Gram
- Where it shows
- The channels, bots and search keywords you list
- Creative format
- Text + CTA button — the same sponsored message as in EUR
- Targeting
- Explicit lists of channels, bots and search keywords · no geo or interests
- Typical CPM
- from about $0.5–1.5 for crypto channels (ADSLY estimate)
- Payments
- Gram from a TON wallet via Fragment · KYC may be requested
How to launch in the Gram cabinet
Four steps to a live crypto campaign.
- 1
Open a self-serve account
Sign in at ads.telegram.org with your Telegram account. Unlike the euro cabinet, the Gram cabinet needs no reseller.
- 2
Fund in Gram
Top up through Fragment (fragment.com/ads/topup) from a TON wallet such as Tonkeeper or MyTonWallet; Fragment may ask for identity verification. Practitioners cite a deposit of about 20 Gram. The minimum CPM is 0.1 Gram (the official getting-started page still says “0.1 Toncoin”).
- 3
List channels, bots and keywords
Targeting is explicit lists only: the DeFi, NFT and token channels your audience already reads, bots and search keywords. There is no geo, interest or retargeting option here.
- 4
Launch the creative
Ship text plus a CTA button — the same sponsored-message format and the same ad policy as in the euro cabinet. Impressions serve in the channels, bots and searches you listed.
Why the Gram cabinet is different
The Gram cabinet is the same official Telegram Ad Platform, paid in Gram (formerly Toncoin) instead of euros and opened self-serve instead of through a reseller. You reach a crypto audience by listing the channels they already read — DeFi, NFT and token communities — plus bots and search keywords. It does not read wallets: Telegram does not expose on-chain holdings to advertisers.
CPMs in crypto channels are estimated from about $0.5–1.5 (ADSLY, April 2026) — above the 0.1 Gram minimum; Telegram publishes no rate card. Paying in crypto does not loosen moderation: Telegram’s ad policy is the same in every cabinet.
Paying in Gram takes bank transfers out of the loop, but not every check: Fragment may ask for KYC, and practitioners report that Gram-cabinet ads are not shown to users from Russia. Search ads bought with TON/Gram are not shown in Russia, Ukraine, Israel and Palestine. To study what is running, filter the tgadsspy archive by the Gram payment rail.
See live Gram-cabinet creatives in the archive
Every sponsored message paid through the Gram cabinet, searchable by niche, country and advertiser.
Launch via this cabinet
Rather not handle it yourself? G.MEDIA Agency runs campaigns across every cabinet end-to-end — a 30-day pilot with a transparent client dashboard. We work on whole-ecosystem data from the Telegram Ads Spy archive.
Gram cabinet — FAQ
What is the Gram cabinet (formerly TON Ads)?
The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin). It serves ordinary sponsored messages and is popular with crypto and Web3 advertisers, who reach their audience through the channels, bots and search keywords they list — the cabinet does not read on-chain wallets.
How much does the Gram cabinet cost?
Practitioners cite a deposit of about 20 Gram; the official minimum CPM is 0.1 Gram (the getting-started page still says “0.1 Toncoin”). Crypto channels are estimated from about $0.5–1.5 CPM (ADSLY, April 2026). The Gram price floats, so any dollar equivalent changes with it.
How is targeting different from the EUR cabinet?
The euro cabinet adds country, language, interests and retargeting. The Gram cabinet targets only explicit lists of channels, bots and search keywords. Neither reads on-chain wallets.
Do I need a bank account?
No. You top up in Gram from a TON wallet via Fragment, without a bank transfer. Fragment may still ask for identity verification (KYC).