MODERATION · WHAT PASSES

Telegram Ads moderation: what you can and cannot advertise

Every Telegram ad is reviewed before it serves. Approval rates and review times differ by cabinet, the text rules are strict, and the Russian market adds its own constraints. Here is what passes, what gets rejected, and why — so your first campaign is not bounced.

Quick facts

Review time: AI (TON/Stars) 1–4h · manual (Euro) 12–48h
Approval rate: TON ~73.6% · Euro ~64.8% · Stars ~99.99%
Ad-marking: Euro auto-marks creatives for ERIR via resellers
Russia (2026): FAS does not fine for Telegram ads through end-2026

What you can advertise

Real estate
Trading — informational, no income promises
Marketplace experts
Fitness
Doctors, psychologists, coaches
Physical goods
Esoterica

What is prohibited

18+, intimate services, adult goods, explicit or shocking content
Hate speech, violence, discrimination, infringement of third-party rights
Guaranteed income, investment insider tips, pyramids, MLM, get-rich-quick
Goods dangerous to life and health

How moderation actually works

Each creative goes through review before it serves; you cannot change targeting after a campaign is created. AI moderation on the TON and Stars cabinets clears in 1–4 hours; manual review on the Euro cabinet takes 12–48 hours, faster during Moscow business hours.

Text rules are strict: no superlatives or exaggeration ("best", "first", "most profitable", "never"), clean grammar, and in Russian cabinets only Russian-language text passes. The most common rejection reasons appear in the cabinet Info section (in English): Editorial requirements, Deceptive/misleading/predatory advertising, Destination, and Manipulation of content (landing-page bait-and-switch).

Your destination matters too: channels made only of promotional posts with external links do not pass, and bots must be genuinely useful (commands like /about, /order). On the official platform in Russia, gambling, betting and many financial offers pass with difficulty or are rejected outright — the grey verticals run through mini-app networks instead, which sit outside official Telegram advertising.

Compliant, competitive niches (finance, e-commerce) clear the auction higher than broad B2C. Check current CPM ranges by niche and geo before you budget.

CPM benchmarks →

See live creatives in the archive

Browse approved sponsored messages by niche and country to model what passes.

Open archive →

Pass moderation on the first try

G.Media Agency builds creatives to each cabinet’s rules and runs the campaign end-to-end — a 30-day pilot with a transparent dashboard. We launched Catizen, Blum and MemeFi.

Talk about a launch →How the cabinet works

Moderation — FAQ

How long does moderation take?

AI review on the TON and Stars cabinets is 1–4 hours; manual review on the Euro cabinet is 12–48 hours, faster during Moscow business hours.

What cannot I advertise?

Adult/18+ and shocking content, hate/violence/discrimination, guaranteed income and get-rich-quick schemes, pyramids/MLM, and goods dangerous to health. Text also cannot use superlatives or misleading claims.

Why was my ad rejected?

The usual reasons (shown in the cabinet Info section): Editorial requirements, Deceptive/misleading/predatory advertising, Destination, and Manipulation of content — i.e. the landing page differs from the ad.

Can I advertise gambling or betting?

On the official platform in Russia they pass with difficulty or are rejected. These grey verticals typically run through mini-app networks, which are not part of official Telegram advertising and have a more lenient policy.

Does Russia fine for Telegram ads?

Through the end of 2026 the FAS is not fining for Telegram advertising — the regulator is allowing time to adapt. Euro cabinets carry official ad-marking and resellers provide ERIR auto-marking.

Sources

Verified as of May 2026

Cited facts

Prohibited: 18+ material, intimate services, adult goods, explicit and shocking content, hate speech, violence, discrimination, infringement of third-party rights. Source →
Prohibited: guaranteed income, investment insider tips, pyramids, MLM, get-rich-quick offers, goods dangerous to life and health. Source →
Gambling, betting and financial offers on the official platform in Russia pass with difficulty or are rejected. Source →
Text requirements: no superlatives or exaggeration (best, first, most profitable, never), correct grammar; in Russian cabinets only Russian-language text passes moderation. Source →
Common rejection reasons (cabinet Info section, in English): Editorial requirements, Deceptive/misleading/predatory advertising, Destination, Manipulation of content (landing-page bait-and-switch). Source →
Moderation timing: AI (TON/Stars) 1–4h, manual (Euro) 12–48h, faster during Moscow business hours. Source →
Channels made only of promotional posts with external links don’t pass; bots must be useful (commands like /about, /order). Source →
TON cabinet: paid in Toncoin, opens with no commission, AI moderation 1–4h, approval rate ~73.6%. Source →
Euro cabinet: paid in euros, manual moderation 12–48h, approval rate ~64.8%. Small advertisers reach it via a reseller (deposits from ~€500) — distinct from the platform’s €2 campaign minimum and the €2M direct-access barrier. Source →
Stars cabinet: paid with earned (not purchased) Stars, approval rate ~99.99%, Stars withdrawal/transfer after 21 days, serves all geos except Germany, no ad-marking. Source →
Through end-2026 Russia’s FAS does not fine for Telegram advertising — the regulator is allowing time to adapt. Source →
Euro cabinets carry official ad-marking (since 1 Sep 2023); auto-marking of creatives for ERIR is available through resellers. Source →
Niches allowed on the official platform: real estate, trading (info without income promises), marketplace experts, fitness, doctors, psychologists, coaches, physical goods, esoterica. Source →

OneSpot · eLama · RichAds / cipiai · vc.ru / eLama · adsly glossary · eLama / chatlabs · vc.ru / adsly glossary · eLama · brainstat / eLama · ads-telegram.pro