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Home/Cabinets

STARS PROMOTIONS · MINI-APPS & GIFTS

Stars Promotions — the Telegram Stars cabinet for mini-apps

Stars Promotions is the third official Telegram Ads cabinet, billed in Telegram Stars (XTR — Telegram’s native digital currency). It covers the «cashier» vertical: boosting bots and mini-apps in the App Center, running gift campaigns and Premium giveaways. Here is how it works and how to launch.

Quick facts

Billing currency
Telegram Stars · XTR (≈$0.013 per Star)
What it promotes
Bots, mini-apps, gift offers
Where it shows
Mini-apps and the Telegram App Center
Creative format
Mini-app card or gift / invoice offer
Targeting
App Center categories
Formats
App Center boost, gift campaigns, Premium giveaways

How to launch Stars Promotions

Four steps to a live mini-app or gift campaign.

  1. 1

    Set up Stars billing

    Fund the campaign in Telegram Stars (XTR), Telegram’s native digital currency, at roughly $0.013 per Star.

  2. 2

    Choose the format

    Pick an App Center boost for a mini-app, a gift campaign, or a Premium giveaway promotion depending on the goal.

  3. 3

    Build the offer

    Assemble a mini-app card or a gift / invoice offer. This is the cashier creative — the invoice or paid-media format itself is the ad.

  4. 4

    Target by App Center category

    Reach users by App Center category and launch. Track how your mini-app climbs the active-user leaderboard.

The cashier vertical explained

Stars Promotions are the advertising layer of the «cashier» vertical — the part of Telegram’s economy built on Stars (XTR), invoices and paid media. Where the EUR and TON cabinets sell impressions, Stars sells installs, boosts and gift conversions for mini-apps.

The creative is native: a Stars invoice, a paid-media listing, a Premium giveaway or a bot mini-app deeplink. Catizen, Blum, Hamster Kombat and MemeFi all grew through this surface.

Because mini-app ranking is driven by active users, Stars Promotions feed directly into the App Center and public leaderboards. To see live cashier creatives — invoices, giveaways, mini-app cards — open the cashier view in the tgadsspy archive.

See live cashier creatives

Stars invoices, giveaways and mini-app offers, tracked in the tgadsspy cashier view.

→

Launch via this cabinet

Rather not handle it yourself? G.Media Agency runs campaigns across every cabinet end-to-end — a 30-day pilot with a transparent client dashboard. We launched Catizen, Blum and MemeFi.

Talk about a launch →Estimate the budget

Stars Promotions — FAQ

What are Stars Promotions?+

The third official Telegram Ads cabinet, billed in Telegram Stars (XTR). It covers the cashier vertical: App Center boosts for bots and mini-apps, gift campaigns and Premium giveaways.

How much is a Telegram Star?+

Roughly $0.013 per Star (XTR). Campaign budgets are denominated in Stars; the exact rate is set by Telegram and varies slightly by platform.

What can I promote with Stars?+

Bots and mini-apps via App Center boosts, plus gift campaigns and Premium giveaways. The creative is native — an invoice, paid-media listing, giveaway or mini-app deeplink.

How is this different from the EUR cabinet?+

The EUR cabinet sells sponsored-message impressions in channels. Stars Promotions sell mini-app boosts and gift conversions inside the App Center, billed in Stars instead of euros.

Other cabinets

EUR ADS CABINET · SPONSORED MESSAGES

EUR Ads Cabinet — the official way to run Telegram Ads

TON ADS · CRYPTO / WEB3 CABINET

TON Ads — the crypto-native Telegram Ads cabinet