TOOL · CALCULATOR
Ballpark a Telegram Ads campaign both ways: by reach (what it will cost) or by budget (how much reach you get). Pick geo and niche — the calculator works it out from real CPM rates on the official auction. Figures come from public ads.telegram.org and agency data, not made up.
Total ad impressions across the campaign
Audience geography
Niche (optional)
Estimated budget
$3,000 – $5,000
1,000,000 impressions · CPM in this geo $3–$5 per 1,000 impressions
Estimated against the official Telegram Ads auction. CPM is auction-driven and varies with niche, creative and competition — a ballpark, not a quote. All rates come from public ads.telegram.org and agency data (see the method below).
G.Media Agency builds the media plan for your niche and geo, picks the cabinet mix and runs it end-to-end — a 30-day pilot with a transparent dashboard.
Cost = (impressions ÷ 1,000) × CPM, and the other way round, reach = (budget ÷ CPM) × 1,000. CPM (the price per 1,000 impressions) on Telegram Ads is auction-driven, and the biggest multiplier is geo: the same creative clears differently country to country.
The calculator takes the CPM band from the geo tier (below); the niche points you to the right cabinet and where in the band you land. Premium niches (crypto, trading, gambling) clear toward the upper bound. We do not multiply niche by geo — that would invent a number the sources do not support.
The official-auction effective CPM is the basis of the estimate. Every rate is from public data.
| Tier | Example geos | CPM per 1,000 |
|---|---|---|
| Tier-1 | US · UK · DE · FR | $10–12 |
| Tier-2 | Eastern Europe · MENA · LATAM | $3–5 |
| Emerging | UZ · IN · much of LATAM | $0.30–0.60 |
Billed in TON on the official platform (1 TON ≈ $3.6). The official floor is 0.1 TON ≈ $0.36 per 1,000 impressions; the standard sponsored CPM is around €1; the minimum to launch a campaign is €2. Full percentiles by niche and geo live at tgmetrics.net.
CPM rates combine the official ads.telegram.org documentation with public agency case studies (PropellerAds, RichAds, Collaborator). Ranges are indicative and move with the auction, niche and creative — a ballpark, not a quote. We do not publish a total “$10B market” figure (no reliable primary source) and do not claim the €2M barrier was lowered (it formally remains since 2021; cheap entry comes via the TON cabinet and resellers).
It is a ballpark, not a quote. Telegram Ads CPM is auction-driven and depends on niche, geo, creative and competition. The calculator gives a range from public ads.telegram.org and agency rates; the real clearing price can differ.
Switch the calculator to “by budget” mode: enter an amount and geo, and it computes reach = (budget ÷ CPM) × 1,000. For example, $1,000 in Tier-2 ($3–5 CPM) is roughly 200–333K impressions. Same logic, the other way round.
Effective CPMs by geo are published in dollars (the official platform bills in TON, 1 TON ≈ $3.6). The EUR cabinet is the payment currency; its standard CPM is around €1 with a €2 campaign minimum. Dollars here are just a single scale to compare geos.
The niche points you to the right cabinet (e.g. crypto → TON) and where in the band you land: premium niches clear toward the upper bound. Geo sets the CPM band — we do not multiply niche by geo, to avoid inventing a number.
The official minimum to launch an EUR-cabinet campaign is €2. The TON cabinet takes a first deposit from 20 TON (≈$50–60), no minimum after. Resellers typically start at a €1,500–3,000 deposit.