EUR ADS CABINET · SPONSORED MESSAGES
The EUR-denominated cabinet at ads.telegram.org is the original Telegram Ads channel — it accounts for roughly a third of creatives in the tgadsspy archive (the TON cabinet carries the larger share). Ads serve as sponsored messages inside public channels with 1,000+ subscribers, after Telegram moderation. Here is how it works, what it costs, and how to launch.
Five steps from a cold start to a live campaign.
Go to ads.telegram.org and sign in with your Telegram account. The EUR cabinet is the default for advertisers outside the crypto vertical.
Submit company / billing details. Verification typically takes 1–5 business days before you can spend.
Fund the account in EUR. The minimum to launch a campaign is €2; the official CPM floor is 0.1 TON ≈ $0.36 per 1,000 impressions, with a standard sponsored CPM around €1. Resellers typically start at a €1,500–3,000 deposit.
Write up to 160 characters of text plus a CTA button pointing to your channel, bot or external link. Optionally attach a banner. Pick channels, topics and language for targeting.
Telegram reviews every ad before it serves. Once approved, impressions begin in your targeted public channels.
The EUR cabinet targets by channel allow-list, topic and language — not by individual user demographics. Telegram’s privacy stance is foundational: you reach audiences by the channels they read, not by who they are.
Pricing is CPM-based and auction-driven. Crowded niches (crypto, finance, gambling) clear higher; broad B2C and geo-focused campaigns clear lower. Across the archive, EUR CPMs land in the €0.5–3 range. For live percentile distributions by niche and geo, see tgmetrics.net.
Because it is the highest-volume rail, the EUR cabinet is the best place to benchmark competitors: filter the tgadsspy archive by niche and country to see every EUR creative that has run.
See live EUR creatives in the archive
Every sponsored message billed through the EUR cabinet, searchable by niche, country and advertiser.
Rather not handle it yourself? G.Media Agency runs campaigns across every cabinet end-to-end — a 30-day pilot with a transparent client dashboard. We launched Catizen, Blum and MemeFi.
The EUR-denominated official Telegram Ads cabinet at ads.telegram.org. Ads serve as sponsored messages in public channels with 1,000+ subscribers, billed in euros, after Telegram moderation. It accounts for roughly a third of creatives in the tgadsspy archive — the TON cabinet carries the larger share.
Billing is CPM-based: the official floor is 0.1 TON ≈ $0.36 per 1,000 impressions and a standard sponsored CPM is around €1, with a typical €0.5–3 range depending on niche and geo. The minimum to launch a campaign is €2; resellers typically start at €1,500–3,000.
Yes — the EUR cabinet supports a channel allow-list plus topic and language targeting. It does not support per-user demographic targeting.
Account verification is typically 1–5 business days. Each creative is then reviewed by Telegram before it goes live.