TOOL · CABINET PICKER
Which Telegram Ads cabinet fits you
Telegram Ads has three cabinets — EUR, Gram (formerly TON) and Stars — and it is not obvious to a newcomer which one to use. Answer four questions about your product, billing, targeting and budget: the picker weighs your answers and recommends a cabinet with the reasoning, then shows what to do next — the cabinet guide, live examples in the archive, or a launch with the agency.
Step 1 of 4
Answer every question — we will show a cabinet with the reasoning.
Would rather not work it out yourself?
G.MEDIA Agency picks the cabinet for your niche and geo, builds the creative and runs it end-to-end — a 30-day pilot with a transparent dashboard.
How it works
Each answer adds a small weight to the three cabinets. The weights follow the platform’s positioning, not guesswork: promoting your own bot or mini-app pulls toward Stars, needing a euro invoice rules out Gram and Stars, and targeting only a list of specific channels is what the Gram cabinet (formerly the TON cabinet) does.
The picker ranks the three existing cabinets and shows the leader with the reasoning plus a runner-up. It does not compute a price — for budget and reach there is a separate calculator. This is a tool for choosing the rail, not the cost.
The three cabinets at a glance
The picker ranks exactly these three — each with its own currency, targeting and audience.
| Cabinet | Currency | Best for |
|---|---|---|
| EUR Ads Cabinet | EUR · fiat | Brands and services: geo, language, interests; via resellers |
| Gram cabinet | Gram · crypto | Crypto / Web3, targeting by a channel list |
| Stars Promotions | Stars · XTR | Only your own channel or bot (and its mini-app) |
What the pick is based on
The recommendation draws on the official ads.telegram.org documentation and the cabinet facts compiled in our guides at /hub/eur-ads-cabinet, /hub/ton-ads and /hub/stars-promotions. It is a ballpark, not a quote: many advertisers run more than one cabinet at once (e.g. the Gram cabinet for crypto channels plus EUR for broad reach). The picker invents no numbers and computes no cost — for budget, see the calculator.
Cabinet picker — FAQ
Can I use more than one cabinet at once?
Yes, and it is common. A crypto project, for example, uses the Gram cabinet (formerly the TON cabinet) to target crypto / DeFi / NFT channels and adds EUR for broad top-of-funnel reach in big geos. The picker shows the best starting rail plus a runner-up — you can run both in parallel.
What is the difference between the EUR and Gram cabinets if it is one platform?
Both run the same sponsored messages on Telegram Ads, but access, billing and targeting differ. The EUR cabinet is bought through authorised resellers (entry from €250–500), paid in euros by invoice, and targets by country, language, interests, channels, bots, search and retargeting. The Gram cabinet (formerly the TON cabinet) is self-serve at ads.telegram.org, funded in Gram (GRAM, formerly Toncoin) via Fragment, and targets only lists of channels, bots and search keywords — no geo or interests. The choice usually comes down to how you pay and whether channel lists are enough.
When should I pick Stars over EUR or Gram?
When you promote your own channel or bot and it already has a Stars balance: Stars pay only for ads of the channel or bot that holds them (a mini-app is promoted through its bot). Paying in Stars gives a 30% discount — a Star is worth $0.02 of ad credit versus $0.013 at withdrawal. For a third-party product, brand or external site, use EUR or Gram.
How much does each cabinet cost?
The picker chooses the rail, not the cost. EUR: entry through resellers from €250–500; since 28 August 2026 the minimum CPM for Russian accounts is €0.30–0.75 depending on targeting, and the average CPM was ≈€0.97 in August 2026 (SA Media). Gram: a deposit of about 20 Gram per practitioners, minimum CPM 0.1 Gram. Stars: 1 Star = $0.02 of ad credit for your own channel or bot; there is no fixed Stars-to-Gram rate. To estimate budget and reach, use the calculator at /hub/calculator.
Is the recommendation accurate?
It is a reasoned ballpark from the platform facts, not a hard rule. If two cabinets tie, the picker shows both honestly — your currency, targeting type and where your product lives make the final call. For a full turnkey launch, talk to G.MEDIA Agency.