PLATFORMS · OFFICIAL CABINETS
Telegram advertising platforms
There is no single «Telegram Ads platform» the way Facebook Ads or Google Ads are. Official Telegram advertising runs through three cabinets, each with its own currency, audience and logic. Anything marketed as a «Telegram ad network» is a reseller or agency built on top of those cabinets. Here is what actually exists and how to choose.
The three official cabinets
| Platform | Billing | Audience | Minimum |
|---|---|---|---|
| EUR Ads Cabinet | EUR · fiat | Public channels 1K+, broad reach | from €250–500 via resellers |
| Gram cabinet | Gram · crypto | Crypto / Web3, narrow & high-intent | deposit from ~20 Gram |
| Stars Promotions | Stars · XTR | Only your own channel or bot | Stars from the channel’s or bot’s balance |
«Ad networks» vs the official cabinets
When people search for a «Telegram ad network», they usually mean one of two things: either the official cabinets above (those ARE the platforms), or third-party resellers/agencies that buy inventory through the cabinets and resell access with a markup. Networks have no inventory of their own — every official impression flows through the three Telegram cabinets. An agency is worth it for targeting, media-buying and reporting, not as a «different platform».
Which one to use
It depends on the product, geo and currency. Crypto / Web3 → the Gram cabinet, formerly TON Ads (a narrow, high-intent audience, targeted by a channel list). Broad B2C and geo-targeting → the EUR cabinet. Promoting your own channel, bot or mini-app with Stars you earned → Stars promotions. For a step-by-step breakdown, use the cabinet picker.
Skip the cabinet research
G.MEDIA Agency runs campaigns across every cabinet: 30-day pilot, transparent client dashboard.
Message on TelegramTelegram advertising platforms — FAQ
What is the Telegram advertising platform?
There is no single platform — there are three official cabinets: EUR Ads (fiat, via resellers), the Gram cabinet (formerly TON Ads, paid in Gram — GRAM, formerly Toncoin) and Stars promotions (ads for your own channel or bot). All official advertising runs through them.
Is there a Telegram ad network?
There is no separate «ad network» with its own inventory. Services that call themselves one are resellers/agencies on top of the three official cabinets.
Can I buy Telegram ads directly?
Self-serve — in the Gram cabinet (formerly TON Ads): you open it at ads.telegram.org and fund it in Gram via Fragment, with a deposit of about 20 Gram per practitioners. The euro cabinet is available directly only to very large advertisers (resellers put a direct contract at around €2 million); everyone else goes through authorised resellers from €250–500. Stars are spent from your own channel’s or bot’s balance on ads for that same channel or bot. An agency is optional — for targeting and reporting.
Which cabinet should I choose?
Crypto/Web3 → the Gram cabinet (formerly TON Ads); broad B2C and geo-targeting → the EUR cabinet; your own channel, bot or mini-app with Stars you earned → Stars. Use the «Which cabinet» picker for a step-by-step match.