PLATFORMS · OFFICIAL CABINETS
There is no single «Telegram Ads platform» the way Facebook Ads or Google Ads are. Official Telegram advertising runs through three cabinets, each with its own currency, audience and logic. Anything marketed as a «Telegram ad network» is a reseller or agency built on top of those cabinets. Here is what actually exists and how to choose.
| Platform | Billing | Audience | Minimum |
|---|---|---|---|
| EUR Ads Cabinet | EUR · fiat | Public channels 1K+, broad reach | €2 / campaign |
| TON Ads | TON · crypto | Crypto / Web3, narrow & high-intent | from 20 TON |
| Stars Promotions | Stars · XTR | Mini-apps, gifts, App Center | per mini-app |
When people search for a «Telegram ad network», they usually mean one of two things: either the official cabinets above (those ARE the platforms), or third-party resellers/agencies that buy inventory through the cabinets and resell access with a markup. Networks have no inventory of their own — every official impression flows through the three Telegram cabinets. An agency is worth it for targeting, media-buying and reporting, not as a «different platform».
It depends on the product, geo and currency. Crypto / Web3 → TON Ads (a narrow, high-intent audience). Broad B2C and geo-targeting → the EUR cabinet. Promoting a mini-app or running a gift campaign → Stars. For a step-by-step breakdown, use the cabinet picker.
G.Media Agency runs campaigns across every cabinet: 30-day pilot, transparent client dashboard.
Message on TelegramThere is no single platform — there are three official cabinets: EUR Ads (fiat, via resellers), TON Ads (crypto, in TON) and Stars promotions (for mini-apps and gifts). All official advertising runs through them.
There is no separate «ad network» with its own inventory. Services that call themselves one are resellers/agencies on top of the three official cabinets.
Yes. The EUR cabinet is available through official resellers (€2 minimum per campaign), TON Ads directly in TON (first deposit from 20 TON), and Stars in the mini-app cabinet. An agency is optional — for targeting and reporting.
Crypto/Web3 → TON Ads; broad B2C and geo-targeting → the EUR cabinet; mini-app promotion/gifts → Stars. Use the «Which cabinet» picker for a step-by-step match.