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TELEGRAM ADS · TECH / SAAS

How to advertise SaaS & tech on Telegram

Tech — software, SaaS, developer tools, IT services — has a concentrated, high-value audience on Telegram, where developer and tech communities are unusually active.

Recommended cabinet

EUR Ads Cabinet

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Which cabinet

The EUR cabinet fits most tech and SaaS advertisers: topic and channel targeting into tech, dev and startup communities, with fiat billing. Lead-gen funnels run through bot-flows or landing pages.

Cost

Tech / SaaS sits in the mid EUR €1–2 CPM range on the official cabinet. Direct seeding in IT channels (outside the cabinet) runs higher — around €10 CPM — a separate market.

Audience

Developers, IT professionals, founders and tech-savvy users concentrated in tech, dev-tool and startup channels — reached by topic and channel.

Moderation & restrictions

Tech ads pass moderation easily provided claims are honest. Cabinet links must stay inside Telegram (channel or bot) — route to a web product via a bot flow rather than an external URL.

Tips for tech campaigns

  • Target dev, SaaS and startup topics plus a channel allow-list of tech communities.

  • Lead with a concrete benefit or free-trial hook — tech audiences skip vague claims.

  • Use a bot-flow to bridge to your web product, since cabinet links stay inside Telegram.

  • Review competitor tech creatives in the archive for angles that resonate with developers.

Live creatives in this niche

Everything running in this niche right now — in the tgadsspy archive.

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Launch ads in this niche

G.Media Agency builds the creative and cabinet mix for your niche and runs it end-to-end — a 30-day pilot with a transparent client dashboard. We launched Catizen, Blum and MemeFi.

Talk about a launch →Estimate the budget

FAQ

Which cabinet for SaaS/tech ads on Telegram?+

The EUR cabinet, with tech-topic and channel targeting and fiat billing; lead-gen via bot-flows or landing pages.

How much does tech advertising cost on Telegram?+

Tech/SaaS sits in the mid EUR €1–2 CPM range on the cabinet; direct IT-channel seeding runs higher (~€10 CPM) — a separate market.

Can I link to my website from a tech ad?+

Cabinet links must point to a Telegram channel or bot — not external URLs. Bridge to your web product through a bot flow.

Other niches

TELEGRAM ADS · GAMING & MINI-APPS

How to advertise games and mini-apps on Telegram

TELEGRAM ADS · FINANCE

How to advertise finance on Telegram