TELEGRAM ADS · GAMING & MINI-APPS
How to advertise games and mini-apps on Telegram
Gaming and mini-apps are Telegram-native. Catizen, Blum, Hamster Kombat and MemeFi all scaled through Telegram’s own surfaces — the App Center, Stars and sponsored messages.
Recommended cabinet
Stars Promotions
Which cabinet
Stars Promotions fits a game that already earns Stars: its bot can spend them on ads for itself at a 30% discount (1 Star = $0.02 of ad credit). Stars cannot promote anything else, so pair with the EUR cabinet for sponsored-message reach to broad gaming audiences.
Cost
Stars campaigns are paid from the bot’s own Stars (XTR) balance: one Star counts as $0.02 of ad credit, versus $0.013 on withdrawal. EUR sponsored messages for gaming sit in the mid €1–2 CPM range.
Audience
Mini-app players, GameFi and tap-to-earn users, App Center browsers. Ranking is driven by active users, so installs compound.
Moderation & restrictions
Standard Telegram moderation. Play-to-earn and crypto-game mechanics should avoid guaranteed-earnings claims. Games played for real money, prizes or goods of any value fall under the gambling ban (section 5.6 of the ad policies).
Tips for gaming campaigns
Reinvest the Stars your game’s bot earns into ads for that same bot — more active users lift its leaderboard ranking, which feeds organic installs.
Layer EUR sponsored messages for top-of-funnel awareness in gaming and crypto channels.
Track your standing on the public mini-app leaderboard (topapps.tg) as a KPI.
Study competitor mini-app creatives in the archive for hook and onboarding ideas.
Live creatives in this niche
Everything running in this niche right now — in the tgadsspy archive.
Launch ads in this niche
G.MEDIA Agency builds the creative and cabinet mix for your niche and runs it end-to-end — a 30-day pilot with a transparent client dashboard. We work on whole-ecosystem data from the Telegram Ads Spy archive.
FAQ
How do I promote a Telegram mini-app?
Point ads at the bot that hosts the mini-app: pay with the bot’s own Stars through Stars Promotions (1 Star = $0.02 of ad credit) to drive installs and climb the active-user ranking, and add EUR sponsored messages for broad awareness.
What does it cost to advertise a game on Telegram?
Stars campaigns are paid from your bot’s Stars balance at $0.02 of ad credit per Star; EUR sponsored messages for gaming run in the mid €1–2 CPM range.
How is mini-app ranking decided?
By active users. That is why install-driving campaigns compound — higher ranking surfaces more organic installs.