TELEGRAM ADS · GAMING & MINI-APPS
Gaming and mini-apps are Telegram-native. Catizen, Blum, Hamster Kombat and MemeFi all scaled through Telegram’s own surfaces — the App Center, Stars and sponsored messages.
Recommended cabinet
Stars Promotions
Stars Promotions is built for this: App Center boosts and Stars-billed campaigns drive installs and active users. Pair with the EUR cabinet for sponsored-message reach to broad gaming audiences.
Stars campaigns are priced in Stars (XTR, ≈$0.013 each) and optimise for installs/boosts rather than impressions. EUR sponsored messages for gaming sit in the mid €1–2 CPM range.
Mini-app players, GameFi and tap-to-earn users, App Center browsers. Ranking is driven by active users, so installs compound.
Standard Telegram moderation. Play-to-earn and crypto-game mechanics should avoid guaranteed-earnings claims.
Use Stars / App Center boosts to climb the active-user leaderboard — ranking feeds organic installs.
Layer EUR sponsored messages for top-of-funnel awareness in gaming and crypto channels.
Track your standing on the public mini-app leaderboard (topapps.tg) as a KPI.
Study competitor mini-app creatives in the archive for hook and onboarding ideas.
Live creatives in this niche
Everything running in this niche right now — in the tgadsspy archive.
G.Media Agency builds the creative and cabinet mix for your niche and runs it end-to-end — a 30-day pilot with a transparent client dashboard. We launched Catizen, Blum and MemeFi.
Use Stars Promotions and App Center boosts to drive installs and climb the active-user ranking, optionally paired with EUR sponsored messages for broad awareness.
Stars campaigns are billed in Stars (≈$0.013 each) and optimise for installs; EUR sponsored messages for gaming run in the mid €1–2 CPM range.
By active users. That is why install-driving Stars campaigns compound — higher ranking surfaces more organic installs.