TELEGRAM ADS · CRYPTO
Crypto is the single biggest advertiser vertical on Telegram. Telegram is crypto-native — TON is woven into the app — so the inventory and targeting fit token launches, exchanges, DeFi and NFT drops better than any mainstream channel.
Recommended cabinet
TON Ads
For crypto, the TON cabinet is usually the best fit: it targets crypto / DeFi / NFT channels, settles in TON (no banks), and reaches the highest-intent Web3 audience. The EUR cabinet still works for broad reach and fiat billing.
Crypto is a premium niche. TON CPMs run ~$5–15; EUR crypto CPMs sit at the top of the €0.5–3 range. You pay more, but the audience converts harder.
Token holders, active DeFi users, NFT collectors, exchange traders. You reach them by targeting the crypto / DeFi / NFT channels they read — the cabinet does not read wallets.
Crypto ads pass Telegram moderation but avoid guaranteed-return claims, fake giveaways and impersonation — these get rejected or flagged. Channels with scam/fake flags are a brand-safety risk.
Lead with the wallet / dApp / token CTA — crypto audiences expect a direct on-chain action.
Use TON for crypto / DeFi / NFT channels; layer EUR for top-of-funnel awareness in big geos.
Check competitor creatives in the archive before launching — see what hooks and offers are already running.
Avoid “guaranteed x100” language; it fails moderation and erodes trust.
Live creatives in this niche
Everything running in this niche right now — in the tgadsspy archive.
G.Media Agency builds the creative and cabinet mix for your niche and runs it end-to-end — a 30-day pilot with a transparent client dashboard. We launched Catizen, Blum and MemeFi.
The TON cabinet for high-intent Web3 audiences (crypto / DeFi / NFT channel targeting, TON billing). The EUR cabinet for broad fiat-billed reach. Many crypto advertisers use both.
TON CPMs run roughly $5–15; EUR crypto CPMs land at the top of the €0.5–3 range. Crypto is a premium, competitive niche.
Not by wallet directly — Telegram does not expose on-chain data to advertisers. But you reach crypto audiences precisely by targeting the crypto / DeFi / NFT channels they read, billed in TON.