TELEGRAM ADS · DATING
Dating ads on Telegram: what the official rules say
Telegram’s ad policy lists dating services among the examples in section 5.1 — the section on graphic, shocking and sexual content, products and services that ads must not promote. This page sets out what that means and how it relates to what shows up in the ad archive.
Telegram Ads policy
Prohibited in every cabinet
Which cabinet
None. The ad policies apply to every ad on the Telegram Ad Platform — the EUR cabinet, the Gram cabinet (formerly the TON cabinet) and Stars Promotions alike — and section 5.1 names dating services among the prohibited examples.
Cost
There is no budget to plan: dating services are among the prohibited examples in section 5.1, so the official auction has no price for this niche.
Audience
The rules target the offer, not the audience. Creatives that our classifier tags as dating do appear in the tgadsspy archive — that is an observation of what was shown, not a sign that the rules permit it.
Moderation & restrictions
Telegram Ads policy, section 5.1: ads must not promote graphic, shocking or sexual content, products and services. The examples the rules list include nudity, sexually explicit and sexually suggestive content, sexual merchandise and entertainment, and dating services. The same policies apply in every cabinet, whatever you pay with.
What to keep in mind
Dating services are named among the examples in section 5.1 — the listing is not limited to explicit or adult offers.
Paying in Gram or Stars does not change moderation — the same ad policies apply in every cabinet.
The examples in the rules are non-exhaustive, so moderation is not bound to the exact wording of the list.
Use the archive to see which creatives the classifier tags as dating — as research material, not as proof that such ads are allowed.
Live creatives in this niche
Everything running in this niche right now — in the tgadsspy archive.
FAQ
Which cabinet for dating ads on Telegram?
None of them. The same ad policies apply in the EUR cabinet, the Gram cabinet (formerly the TON cabinet) and Stars Promotions, and section 5.1 lists dating services among the prohibited examples.
How much does dating advertising cost?
There is no price to quote: dating services are among the prohibited examples in section 5.1, so the official auction has no CPM for this niche.
Are dating ads allowed on Telegram?
Not under the official rules: section 5.1 lists dating services among the examples of prohibited sexual content, products and services — in every cabinet, whatever you pay with.