COMPARISON · PLATFORMS
Telegram Ads vs Facebook & Google Ads
Telegram Ads is not a replacement for Meta or Google — it is a different tool with different logic. Meta and Google sell precise people-targeting and mature optimisation but heavily restrict crypto, gambling and some finance. Telegram targets the channels an audience reads, runs crypto projects through its standard moderation (gambling is banned by Telegram’s rules in every cabinet) and bills in EUR, Gram (GRAM, formerly Toncoin) and Stars. Below — where each platform wins by axis, and how to combine them.
By axis
| Telegram Ads | Facebook / Meta | Google Ads | |
|---|---|---|---|
| Targeting | Channels, bots, search; the euro cabinet adds country, language, interests, retargeting (no age or gender) | Demographics, interests, behaviour, lookalikes | Keywords, intent, audiences |
| Crypto / gambling | Crypto — with moderation; gambling banned in every cabinet | Heavily restricted / banned | Heavily restricted / banned |
| Billing | EUR · Gram · Stars (XTR) | Fiat (cards) | Fiat (cards) |
| Entry | Via resellers from €250–500; direct contract ~€2M (per resellers); Gram cabinet from ~20 Gram (per practitioners) | Low, self-serve | Low, self-serve |
| Price | Auction; min. CPM €0.30–0.75 in the euro cabinet (Russian accounts, since 28 Aug 2026), 0.1 Gram in the Gram cabinet; average ≈€0.97 (SA Media, Aug 2026) | Auction; varies by geo/audience | Auction; varies by keyword/competition |
| Audience intent | Channel-subscribed (warm, niche) | Broad social | Search intent (hot) |
We don’t quote specific Meta/Google CPMs — they vary too widely by geo, audience and period. Exact Telegram figures and minimum budgets are on the cost page.
When Telegram wins
Crypto and Web3 — verticals Meta/Google restrict or ban outright; on Telegram, crypto projects go through standard moderation. Gambling and betting are banned by Telegram’s rules in every cabinet.
CIS, MENA, Asia and other markets where Telegram is the primary messenger.
Token, mini-app, bot and channel launches — formats native to Telegram.
Community building: the ad leads into a channel/bot, not a one-off landing page.
When Meta / Google win
You need age or gender targeting — Telegram has none, and interests exist only in the euro cabinet.
E-commerce with pixel/conversion tracking and site retargeting.
Search demand (Google) — catching the user at the moment of buying intent.
Mass consumer brands in permitted verticals with large budgets and mature optimisation.
How to combine them
Many advertisers run both: Meta/Google for permitted mass-market verticals with demographic targeting, Telegram for crypto/Web3 and for warm, niche audiences via channels. Before launching on Telegram, check what competitors already run in the open archive.
Sources: Telegram figures — outputs research (ads.telegram.org · eLama · Click.ru · SA Media / ppc.world · PropellerAds · RichAds), as of 2026-09-23; ranges are auction-based. Meta/Google facts — public platform policies; we don’t quote specific CPMs.
See what competitors run on Telegram
Open creative archive — filter by niche, country and advertiser.
Telegram Ads vs Facebook / Google — FAQ
Is Telegram Ads cheaper than Facebook?
Often — especially in verticals where Meta won’t run your ads at all. In the euro cabinet the minimum CPM for accounts from Russia is €0.30–0.75 depending on targeting (since 28 August 2026), and SA Media puts the average CPM at ≈€0.97 (August 2026); in the Gram cabinet (formerly the TON cabinet) the minimum is 0.1 Gram; by country the auction rate in PropellerAds data (Q1 2025) runs from €0.35–1.40 (Kazakhstan) to €5.25–8.00 (Spain). Meta/Google CPMs vary too widely by geo and audience to reduce to one number, so a blanket “X is cheaper than Y” is misleading — compare per vertical and geo.
Can I target by age and gender on Telegram?
No — Telegram Ads has no age or gender targeting. The euro cabinet targets by country, language, interests, channels, bots, search keywords and retargeting; the Gram cabinet only by explicit lists of channels, bots and search keywords. If you need age and gender, that’s Meta or Google.
Why advertise crypto on Telegram and not Facebook?
Meta and Google heavily restrict or ban crypto, ICO and gambling ads. On Telegram, crypto projects go through the same moderation as everyone else, while gambling is banned by Telegram’s rules in every cabinet. The Gram cabinet lets you pay in crypto — Gram, topped up via Fragment. That is why Web3 concentrates here.
Telegram Ads or Google Ads?
Google captures search intent — the user at the moment of intent. Telegram targets topical channels and communities. For direct demand capture, Google; for crypto, mini-apps and warm niche audiences, Telegram. Many use both.
Want to move budget into Telegram?
G.MEDIA Agency runs campaigns across every Telegram cabinet — especially where Meta/Google say no: crypto, Web3, mini-apps. 30-day pilot.
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