COMPARISON · PLATFORMS
Telegram Ads is not a replacement for Meta or Google — it is a different tool with different logic. Meta and Google sell precise people-targeting and mature optimisation but heavily restrict crypto, gambling and some finance. Telegram targets the channels an audience reads, allows the “hard” verticals and bills in TON/EUR/Stars. Below — where each platform wins by axis, and how to combine them.
| Telegram Ads | Facebook / Meta | Google Ads | |
|---|---|---|---|
| Targeting | Channels, topics, language (no per-user demographics) | Demographics, interests, behaviour, lookalikes | Keywords, intent, audiences |
| Crypto / gambling | Allowed (with moderation) | Heavily restricted / banned | Heavily restricted / banned |
| Billing | TON · EUR · Stars (XTR) | Fiat (cards) | Fiat (cards) |
| Entry | €2 min campaign; direct access historically €2M → via resellers / TON from ~20 TON | Low, self-serve | Low, self-serve |
| Price | Auction; floor 0.1 TON ≈ $0.36, standard ≈€1, Tier-1 $10–12 | Auction; varies by geo/audience | Auction; varies by keyword/competition |
| Audience intent | Channel-subscribed (warm, niche) | Broad social | Search intent (hot) |
We don’t quote specific Meta/Google CPMs — they vary too widely by geo, audience and period. Exact Telegram figures and minimum budgets are on the cost page.
Crypto, Web3, gambling, betting, forex — verticals Meta/Google restrict or ban outright. Telegram is often the only available paid channel.
CIS, MENA, Asia and other markets where Telegram is the primary messenger.
Token, mini-app, bot and channel launches — formats native to Telegram.
Community building: the ad leads into a channel/bot, not a one-off landing page.
You need precise age, gender or interest targeting — Telegram has none of it.
E-commerce with pixel/conversion tracking and site retargeting.
Search demand (Google) — catching the user at the moment of buying intent.
Mass consumer brands in permitted verticals with large budgets and mature optimisation.
Many advertisers run both: Meta/Google for permitted mass-market verticals with demographic targeting, Telegram for crypto/Web3 and for warm, niche audiences via channels. Before launching on Telegram, check what competitors already run in the open archive.
Sources: Telegram figures — outputs research (ads.telegram.org · PropellerAds · RichAds), as of 2026-05-29; ranges are auction-based. Meta/Google facts — public platform policies; we don’t quote specific CPMs.
See what competitors run on Telegram
Open creative archive — filter by niche, country and advertiser.
Often — especially in verticals where Meta won’t run your ads at all. Telegram’s floor is 0.1 TON ≈ $0.36 per 1,000, standard ≈€1, and Tier-1 auctions clear at $10–12. Meta/Google CPMs vary too widely by geo and audience to reduce to one number, so a blanket “X is cheaper than Y” is misleading — compare per vertical and geo.
No. Telegram only targets by channel, topic and language — no per-user demographics. If you need age/gender/interests, that’s Meta or Google.
Meta and Google heavily restrict or ban crypto, ICO and gambling ads. Telegram allows them (with moderation), and the TON cabinet even lets you pay in crypto without banks — which is why Web3 concentrates here.
Google captures search intent — the user at the moment of intent. Telegram targets topical channels and communities. For direct demand capture, Google; for crypto, mini-apps and warm niche audiences, Telegram. Many use both.
G.Media Agency runs campaigns across every Telegram cabinet — especially where Meta/Google say no: crypto, Web3, mini-apps. 30-day pilot.
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