TELEGRAM ADS · CASINO
Online casino ads on Telegram: what the official rules say
Casinos are the first example Telegram’s ad policy gives in section 5.6: ads must not promote casinos and games of chance involving real money, prizes or goods of any value. This page sets out what that covers and how it relates to what shows up in the ad archive.
Telegram Ads policy
Prohibited in every cabinet
Which cabinet
None. The ad policies apply to every ad on the Telegram Ad Platform — the EUR cabinet, the Gram cabinet (formerly the TON cabinet) and Stars Promotions alike. A casino licence, the country you target or the currency you pay in does not create an exception.
Cost
There is no budget to plan: casino ads are not accepted on Telegram Ads, so the official auction has no price for this niche.
Audience
The rules target the offer, not the audience: section 5.6 covers casinos, slots and other games of chance for real money or prizes, wherever the player is. Creatives that our classifier tags as casino do appear in the tgadsspy archive — that is an observation of what was shown, not a sign that the rules permit it.
Moderation & restrictions
Telegram Ads policy, section 5.6: ads must not promote online or offline gambling, gaming or casino-based activities involving real money, prizes or goods of any value. Examples named in the rules: casinos and games of chance, sports betting, lotteries, bingo, fantasy sports, as well as tips, odds and forecasts. Such ads are rejected at review. Disguising a destination to get past review is a separate violation: under section 4.4, advertisers using manipulated destinations may be suspended without notice.
What to keep in mind
Slots, live casino and casino aggregators fall under the same section: casinos and games of chance involving real money, prizes or goods of any value.
Paying in Gram or Stars does not change moderation — the same ad policies apply in every cabinet.
A licence or a target country where online casinos are legal does not change it: the rules contain no exceptions by country or licence.
Use the archive to see which creatives the classifier tags as casino — as research material, not as proof that such ads are allowed.
Live creatives in this niche
Everything running in this niche right now — in the tgadsspy archive.
FAQ
Which cabinet is best for online casino on Telegram?
None of them. The same ad policies apply in the EUR cabinet, the Gram cabinet (formerly the TON cabinet) and Stars Promotions, and section 5.6 bans casino ads in all of them.
How much does casino advertising cost on Telegram?
There is no price to quote: casino ads are not accepted on Telegram Ads, so the official auction has no CPM for this niche.
Is online-casino advertising allowed on Telegram?
No. Section 5.6 of the official ad policies bans ads for casinos and games of chance involving real money, prizes or goods of any value. There are no exceptions by country, licence or payment currency.